![]() ![]() After the install labeling: labeled as fraud.Up until the install labeling: labeled as fraud.From before the start of the current month, are not changed.As of January 2020, advertiser invoices are credited for the attribution fees of these installs. From the start of the current calendar month until the present, are labeled as post-attribution fraud, but not erased from data.Future clicks from the source are blocked.Once a source, like an ad network or site ID, is identified as fraudulent: Fraudulent installs and in-app events identified in retrospect must be treated as real fraud and not charged for.For this reason, post-attribution fraud is handled differently to that of real-time fraud. Once attributed, an install can't be erased.Post-attribution fraud can be identified on the day of the install, and up to 7 days after (8 days total). Fraud identified after attribution is referred to as post-attribution fraud.In case of fraud attempts involving real users, app installs complete normally, and only attribution recording is affected. Does not impact the app user experience.Uses a layered approach of r eal-time fraud blocking and p ost-attribution fraud identification.Guards marketers from fraud at the device, publisher, and media source levels. ![]()
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